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South Korea has emerged as one of the most dynamic and technologically advanced economies in Asia. Known for global brands like Samsung, Hyundai, and LG, the country offers immense business potential for European companies seeking to expand into East Asia. Yet, while the Korean market presents exciting opportunities, it also brings unique challenges—especially when it […]
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In the realm of international business, language is more than a medium for information exchange — it is a vehicle for building trust, expressing respect, and navigating social hierarchies. Nowhere is this more evident than in Italy, where politeness in written communication plays a fundamental role in shaping professional relationships and determining business success. Whether […]
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Spain is not a monolingual country, and its cultural and linguistic richness is deeply embedded in regional identities. While Castilian Spanish is the official state language, several autonomous communities have co-official languages with strong legal status and widespread public use. One of the most prominent among these is Catalan, spoken in Catalonia, the Balearic Islands, […]
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